Stop Looking
Average. Start
Looking Built.
Custom training, nutrition, and accountability for people who are done guessing and ready to see real results. Coached by Devin George — worldwide.
Apply For CoachingEverything You Need.
Nothing You Don't.
No cookie-cutter plans. No guesswork. Every piece of your program is built around your body, your schedule, and your goals.
Custom Training Program
Built specifically for you — your experience level, equipment access, and goals. Updated monthly as you progress.
Personalized Meal Plan
Macros and meals that fit your lifestyle. No starving. No bland food. Just a structure that gets results and you can actually follow.
Weekly Check-Ins
Every week we review your progress, adjust your plan, and make sure you're on track. You're never doing this alone.
Direct Access to Devin
Message me anytime. Questions about form, meals, or motivation — I'm in your corner throughout the entire process.
Progress Tracking
We track everything — weight, measurements, photos, strength. So you can see exactly how far you've come.
Mindset & Accountability
The workout plan is the easy part. Building the habits and discipline that stick — that's where real coaching matters.
Built To Win Transformations
Real people. Real work. Real results. Every transformation here started with a decision to stop guessing and start following a plan.
What Clients Are Saying
4 Steps. That's It.
Apply
Fill out a quick application so I know your goals, experience, and what you've tried before.
Strategy Call
We hop on a call to talk through your situation and see if coaching is the right move for you.
Your Plan
I build your custom training, nutrition, and lifestyle protocols from scratch. Everything tailored to you.
Execute & Win
You follow the plan. I coach you through it. Weekly check-ins, adjustments, and support until you hit your goals.
I'm Devin George.
I'm originally from New Orleans, Louisiana. I started lifting at 14 years old and never stopped. I've been through the ups, the downs, the periods of feeling stuck — and I know what it takes to push through all of it.
Everything changed for me when I got serious about nutrition. Once I had the right structure and knowledge, the results came fast. That's exactly what I give to every person I coach.
I founded Built To Win Collective to help people decrease body fat, build lean muscle, and improve the way their body moves and performs. This isn't a template. It's a partnership.
Apply For CoachingReady To Look Like
You Actually Lift?
Fill out an application. If we're a good fit, I'll reach out personally and we'll build your plan together. No pressure. No sales pitch. Just a conversation about your goals.
Apply For Coaching →